Pedro Caetano
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Pedro Caetano

CAMPAIGN & CREATIVE DIRECTION
Bank Cler

Bank Cler

Campaign photography
Underdogz x Tainha Surf Project

Underdogz x Tainha

Athlete brand content
Wyllyam Santana, Nazaré

Wyllyam Santana

Big Wave Surfing, Nazaré
Real Estate

Real Estate

Lisbon
Petit Nest

Petit Nest

Brand content
Sea Souls

Sea Souls

From the Water
Nothing Surf Crafts

Nothing Surf Crafts

x Fairly Normal
Lidl — UEFA Women's Euro

Lidl

Set photography — behind the scenes

Selected clients & productions

Bank Cler
Lidl
Fairly Normal
Sur Film
Zauberberg Productions
Coldwell Banker SEED
Nothing Surf Crafts

Featured on

CazéTV
Canal UOL
Nazaré Water Fun
Gigantes de Nazaré
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© Pedro Caetano 2026 | Campaign & Creative Direction

Wyllyam Santana

Big Wave Surfing — Nazaré, Portugal
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Published on
Type
Athlete content production
Client
Wyllyam Santana (BRA) — Big Wave Surfer
My role
Solo production — scripting, directing, filming, editing
Context
Invited by the athlete’s management to produce a content series during his Big Wave season in Nazaré, Portugal. Full access to the Porto de Abrigo — the operational base of the world’s top Big Wave surfers, including names from HBO’s 100 Foot Wave.
What I produced
4 videos covering: a one-year anniversary interview on his near-fatal accident, the science and cost of Big Wave equipment, the iconic Forte de São Miguel Arcanjo lighthouse and his pre-surf preparation routine.
Distributed on
Caze TV · Canal UOL · @gigantesdenazare · @wyllyamsantana
Results
+302,000 verified views across platforms
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© Pedro Caetano 2026 | Campaign & Creative Direction

Nothing Surf Crafts x Fairly Normal

Shaping Happiness
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Type
Brand content — video & photo
Client
Nothing Surf Crafts — Handcrafted surfboards
My role
Solo production — filming, photography, editing
Context
Produced during an active shaping session inside the Fairly Normal studio in Lisbon — a well-regarded Portuguese surf apparel brand. The content captures the craft and process behind handmade surfboard production.
What I produced
Photo and video series documenting the shaping process. Content published on the brand’s social media channels.
Credits
José — shaper, Nothing Surf Crafts · Fairly Normal — location and brand partnership
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© Pedro Caetano 2026 | Campaign & Creative Direction

Underdogz x Tainha Surf Project

Athlete Brand Content
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Published on
Type
Brand content — video & photo
Client
Lucas Bez — Underdogz athlete, founder of Tainha Surf Project
My role
Creative direction — concept, filming, photography, editing
Context
Collaborated with Underdogz athlete and Tainha Surf Project founder to produce brand content combining surf performance and the identity of the brand
What I produced
Photo series and video content
Results
Content published and actively used by the brand. First two posts produced reached an average of 3,600 views each — 2.5x the brand’s existing follower base
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© Pedro Caetano 2026 | Campaign & Creative Direction

Sea Souls

From the Water
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Type
In-water cinematography
Client
Sea Souls (PT) — surf and yoga community for women
My role
In-water filming
Context
Shot from the water during one of Sea Souls’ surf trips, in Peniche, Portugal.
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© Pedro Caetano 2026 | Campaign & Creative Direction

Real Estate

Lisbon
T1 Duplex Apartment — Alcântara (Lisbon)
T3 Apartment — Picoas (Lisbon)
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Type
Real estate photography
Client
Agents and owners, Lisbon
My role
Photography
Context
Selected work from apartments and houses across Lisbon — Castelo, Penha de França, Príncipe Real, Picoas and Alfama — shot for estate agents and owners.
What I produced
Interior and exterior stills and property films for listings and agent channels.
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© Pedro Caetano 2026 | Campaign & Creative Direction

Petit Nest

Brand Content
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Type
Brand content — photo & video
Client
Petit Nest (FR) — baby mattresses
My role
Photography and video
Context
Commissioned directly by the brand’s founders. Photo and video shoot for Petit Nest, a brand making oversized floor-level cribs built around child safety. Content produced for the brand’s website and paid ads.
What I produced
Photo and video for the brand’s website, advertising, and product how-to content.
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© Pedro Caetano 2026 | Campaign & Creative Direction

Lidl

UEFA Women’s Euro — “Never stop growing”
Behind the scenes — shot by me
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Euro Cup 2025 — campaign film, dir. Bianca Poletti
Type
Set photography — behind the scenes
Client
Lidl
My role
Behind-the-scenes photographer, brought on by Zauberberg
Context
Campaign for Lidl around the UEFA Women’s Euro, shot in Portugal. Directed by Bianca Poletti for agency DRAVT Sports, produced by Zauberberg.
What I produced
Behind-the-scenes photo coverage across the campaign shoot days.
Credits
Agency DRAVT Sports · Production Zauberberg · Service production Sur Film · Director Bianca Poletti · DoP Corey C. Waters · Edit Nina Sacharow & Rami Daguiar at Cabin Edit · Color Mikey Rossiter · Sound Natalie Huzanga at Field Day · Music Supreme Music Group
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© Pedro Caetano 2026 | Campaign & Creative Direction

I’m known for big wave surf series shot across a full Nazaré season, observational set photography inside international commercial productions, and brand films I produce single-handed from script to final cut. Whatever the format, the work has one thing in common: I shoot where the thing is actually happening.

What shapes the work is an unusual route into it. Before I was behind a camera full time, I managed brands and e-commerce at a European level across six countries — so I read a brief the way the people paying for it do. The craft came later and from the inside: shooting stills on international sets taught me how a large production actually runs, and what a photographer owes it.

That mix shows in who I work with. I shot the Bank Cler campaign for agency neu., directed by Christian Schilling, through Sur Film — and shot behind the scenes on Lidl’s UEFA Women’s Euro campaign through Zauberberg. My four-film series on big wave surfer Wyllyam Santana passed 302,000 verified views across Caze TV and Canal UOL. I’m Brazilian, currently working between Portugal and Brazil.

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© Pedro Caetano 2026 | Campaign & Creative Direction

Bank Cler

“Für alle, die Klarheit schätzen.”
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“Safari” — campaign film, dir. Christian Schilling
“Foodtruck” — campaign film, dir. Christian Schilling
Behind the scenes — shot by me
Type
Campaign photography
Client
Bank Cler (CH) — Swiss retail bank
My role
Campaign Photographer
Context
Campaign shot in Portugal for Bank Cler’s brand platform, comprising two films, “Safari” and “Foodtruck”, released across Bank Cler’s channels. Agency neu., produced by Markenfilm Schweiz and directed by Christian Schilling, with Sur Film as service production in Portugal.
What I produced
30–40 campaign stills delivered for web and out-of-home use. I also shot a behind-the-scenes film on my own initiative.
Credits
Agency neu. · Creative Direction Simon Rehsche & Nico Ammann · Production Markenfilm Schweiz · Director Christian Schilling · DoP Tim Weskamp · 1st AD Fabian Niklaus · Service Production Sur Film · Editor Ernst Lattik · Colorist Mike Bothe · Cast Kyla Nichole Nelson, Bruno Saavedra